"When you know better you do better."
- Maya Angelou
“Any fool can know. The point is to understand.”
- Albert Einstein
Thursday, January 8, 2009
10 Ways to Benefit even in this Slowdown
Today’s volatile marketplace has businesses in a fix. Companies are exploring all possible means to bolster their wafer-thin margins. With this background in mind, we have started an initiative (Control Costs) that looks at how businesses can control costs without cutting down on their technology budgets.
What's the Control Cost Campaign?
The Control Costs campaign is a 360-degree integrated campaign that involves:
A nation-wide Print campaign that has started from early December 2008. This will reach out to decision-makers through national general interest and business magazines like India Today and Business World. The campaign features testimonials from CXO-level functionaries of enterprise companies such as Star India, Lavasa, Lilliput, etc, on how Microsoft solutions have helped their business.
A Television campaign that explores the business dilemma of CFOs and highlights solutions from Microsoft.
A dedicated Website portalwww.controlcosts.com which describes 10 solutions from Microsoft that businesses can use to control costs, and includes benefits, case studies, analysts quotes, and so on.
Other campaign activities planned include:
A Digital campaign that includes banners, eDMs and viral videos.
PR activities with articles appearing in The Economic Times and coverage in TV shows on news channels.
Who can be a part of the campaign?
As a partner, you can benefit from the Control Costs campaign, if you fulfil certain competencies. Just check the table below to verify if you match the following competencies. If you do, then just contact us.
Unified Business Solutions
Advanced Infrastructure Solutions
• Business Intelligence
• SOA and Business Process
Information Worker Solutions
CRM & ERP
Microsoft Business Solutions
The Desktop Experience - Microsoft Windows Vista - Microsoft Desktop Optimization Pack
If you fulfil the competencies mentioned above for one or more solutions, or if you have signed a Partner Solution Plan with Microsoft, and want to be listed as a Partner for the Control Costs campaign, send us your request at firstname.lastname@example.org on or before January 16, 2009. We will get in touch with you on how we can collaborate together to drive business opportunities.
I look forward to your support, and wish you a happy New Year.
Rajeev Mittal Group Director, Small & Mid Market Solutions & Partners