Thursday, January 8, 2009

10 Ways to Benefit even in this Slowdown


















Today’s volatile marketplace has
businesses in a fix. Companies are exploring all possible means to
bolster their wafer-thin margins.
With
this background in mind, we have started an initiative (Control
Costs) that looks at how businesses can control costs without
cutting down on their technology budgets.









What's
the Control Cost Campaign?


The
Control Costs campaign is a 360-degree integrated campaign
that involves:



  1. A
    nation-wide Print campaign that has started from early
    December 2008. This will reach out to decision-makers through
    national general interest and business magazines like India Today
    and Business World. The campaign features testimonials from
    CXO-level functionaries of enterprise companies such as Star
    India, Lavasa, Lilliput, etc, on how Microsoft solutions have
    helped their business.
  2. A
    Television campaign
    that explores the business dilemma of CFOs
    and highlights solutions from Microsoft.
  3. A dedicated Website portal www.controlcosts.com which describes 10
    solutions from Microsoft that businesses can use to control costs,
    and includes benefits, case studies, analysts quotes, and so on.
  4. Other
    campaign activities planned include:

    1. A Digital campaign that includes banners, eDMs and
      viral videos.
    2. PR activities with articles appearing in The Economic
      Times and coverage in TV shows on news channels.





Who
can be a part of the campaign?


As
a partner, you can benefit from the Control Costs campaign, if you
fulfil certain competencies. Just check the table below to verify if
you match the following competencies. If you do, then just contact
us.




































Unified Communications Unified Business Solutions
Virtualization Advanced Infrastructure Solutions
Business Intelligence • Business Intelligence

• SOA and Business Process
Collaboration Information Worker Solutions
CRM & ERP Microsoft Business Solutions
The Desktop
Experience

- Microsoft Windows
Vista
- Microsoft Desktop
Optimization Pack
Advanced Infrastructure Solutions
Customer Care Framework SOA & Business Process
Infrastructure
Optimization

- Core
Infrastructure
- Business
Productivity
- Application Platform
• Advanced Infrastructure
Solutions
• Security
Solutions
• Information Worker
Solutions
• Networking Infrastructure
Solutions
Hosted Services Hosting Solutions
Licensing Licensing Solutions





How
can partners register for this
campaign?


If
you fulfil the competencies mentioned above for one or more
solutions, or if you have signed a Partner Solution Plan with
Microsoft, and want to be listed as a Partner for the Control Costs
campaign, send us your request at ctrlcp@microsoft.com on or before January 16,
2009. We will get in touch with you on
how we can collaborate together to drive business opportunities.


I
look forward to your support, and wish you a happy New Year.



Rajeev Mittal
Group
Director,
Small & Mid Market Solutions &
Partners

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